Taking a look at how online content has transformed modern-day media

Taking a look at how online content has transformed modern-day media

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Taking a look at how the internet has altered the way we are accessing media and existing affairs.

In website the online media landscape, what we see online is largely elected by algorithms which are formed by our online behaviours. Each social media platform utilizes its own programmed system to put forward new content and recommend product that will attract the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are developed to keep people stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be helpful, it can restrain the areas of media that people are subjected to, producing more detachment and predisposition among users around social concerns. Those who are associated with media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media websites in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user generated material in the media landscape.

The rise of internet content has totally changed what is meant by the term mass media. Before, mass media adhered to a hierarchical design, using a top-down media design. Usually, a small group of experts, such as newspaper writers or broadcasters, who would create content for big audiences who mainly just consumed it. However, nowadays, with the aid of the internet, the face of media has seen considerable change, making the consumption and accessibility of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that people can create and share their own content, just as easily as they can absorb it. Social media has allowed anybody to contribute to public conversations, instead of simply the major media firms consequently as a result, mass media is no longer managed by a few huge advocates. Rather, it is spread throughout millions of user narratives worldwide.

In today day, online platforms have made it substantially easier for everyone to produce and share material. Formerly, creating content for a wide audience called for connectivity to a collection of important resources and funding. Currently, with the use of smart devices and common digital technologies, digital media content examples such as short form videos, website posts and podcasts can be quickly developed with simply a couple of basic devices, as well as reaching a large audience, extremely quickly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, meaning that social media has developed a place for underrepresented communities to share their narratives.

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